Hey there… I’m Vincent
I design and build digital products that make sense.
UX, product strategy and AI. Backed by 20+ years of experience.
I’m a UX Engineer
I combine strategic thinking with hands-on execution, turning complex ideas into clear, usable digital products. My focus is on UX, product strategy, and AI automation, helping teams move from concept to MVP and beyond.
I’ve built products for startups and established brands, improved conversion and engagement, and helped teams scale without losing focus or quality.
Structured and pragmatic, I bridge business goals and human-centered design to build products that make sense.
My three main skills
Product & UX Strategy
I shape product direction with clarity and structure.
From early research and problem framing to validated concepts and scalable design systems, I help teams make better product decisions. I combine user insight, data, and business context to reduce uncertainty and guide products toward sustainable growth.
The role: turning complexity into clear product choices.
AI-Driven Product Development
I bridge product thinking and AI execution.
Using AI-powered tools, no-code platforms, and rapid prototyping, I translate product ideas into working MVPs. I focus on applying AI where it adds real value, responsibly and pragmatically, aligned with product vision and real-world constraints.
The role: making AI usable, scalable, and grounded in product reality.
Automation & No-Code Systems
I reduce manual work and increase momentum.
From workflow automation to integrated content and data pipelines, I design systems that connect tools, teams, and processes. My setups combine no-code logic with scalable infrastructure to remove friction and free up time for impact.
The role: less noise, fewer clicks, more focus.
About me
I’m a Senior UX & Product Strategist with over twenty years of experience in digital product design and development.
I translate complex ideas into clear, human experiences that work, balancing user needs, business goals, and technical reality.
My approach blends strategy, structure, and speed.
I move from research and concept to tangible flows, prototypes, and scalable design systems, always focused on reducing friction and improving clarity.
I work closely with founders, teams, and engineers to turn insights into momentum.
Whether it’s defining product logic, refining UX patterns, or setting up the right build process, I help teams align and deliver.
Pragmatic, visual, and detail-driven, that’s my style.
I believe in honest collaboration, clear communication, and building products that make sense, not noise.
Case Studies
Scoupy
AI meets cashback simplicity
We redesigned Scoupy’s receipt scanner into a guided, AI-powered flow.
Real-time feedback, visual cues, and smarter recognition made scanning effortless.
- Scan success 67→93 %
- Active users +60 %
- redemptions +30 %
Shoparize
Turning product chaos into conversion
A new product detail page designed around user trust and clarity.
Better visuals, sharper hierarchy, and social proof rebuilt confidence and boosted sales.
- engagement +35 %
- conversions +28 %
- bounce –22 %.
Credion
Redesigning clarity in complex finance
We rebuilt Credion’s B2B loan overview to make financial data understandable at a glance.
Simplified structure, card-based comparison, and clean hierarchy improved trust and speed.
- Support questions ↓ 40 %
- time-to-info ↓ 60 %.