Product Detail Page for Shoparize

Optimizing the Product Detail Page for Shoparize

Overview

Shoparize helps users find the best place to buy a product by comparing prices across multiple retailers, including shipping costs and availability. The product detail page plays a critical role in that promise: this is where users decide whether they trust the comparison and take action.

This redesign focused on turning a high-exit page into a decision-making surface that supports comparison, builds trust, and guides users toward the best offer without overwhelming them.

Challenge

User analytics showed a high bounce rate on product pages and a relatively low conversion to outbound clicks.
Qualitative research revealed why.

  • Information overload: too much unstructured data made it hard to scan and compare
  • Comparison friction: prices, shipping costs, and conditions were mentally combined instead of clearly aligned
  • Trust gaps: users questioned whether the “best offer” was truly the best once shipping and seller reliability were considered

The challenge wasn’t a lack of information, but a lack of decision clarity.

Solution

Instead of reducing information, we redesigned the page around how people compare, not how data is stored.

Key design decisions included:

  • A clear separation between product context and offer comparison
  • A structured offer list that makes total price differences immediately visible
  • Explicit inclusion of shipping costs and seller conditions to avoid hidden surprises
  • Strong visual hierarchy that guides attention from product → best offer → alternative
  • Clear, consistent call-to-action placement to reduce hesitation

We deliberately avoided “clever” UI patterns. The goal was calm, predictable clarity that supports fast scanning and confident decisions.

To reinforce trust, we integrated social proof such as store ratings and reviews directly into the comparison layer, so credibility is evaluated at the moment of choice, not before or after.

Product detail page redesigned to reduce cognitive load and enable clear, trustworthy comparison across retailers.

Results

The redesigned product detail page significantly improved both engagement and conversion metrics:

  • User engagement increased by 35%
  • Conversion to outbound clicks increased by 28%
  • Bounce rate dropped by 22%
  • Average time on page increased by 45%, indicating more deliberate comparison behaviorClear, consistent call-to-action placement to reduce hesitation

More importantly, qualitative feedback showed users felt more confident that they were making the right choice, even when the cheapest option wasn’t the obvious one.

Key Insight

Price comparison isn’t about showing the lowest number. It’s about helping users understand why one option is better than another.

By designing for comparison clarity instead of information density, the product detail page became a trusted decision tool rather than a noisy catalog screen.