Experience & Skills
With over 29 years in Product Design (UX), I combine UX, product thinking,
and AI to bring clarity to complex digital systems.
Personality & Interests
With over 20 years of experience in Product Design (UX), I’ve developed a broad and practical skill set focused on designing complex digital products that are clear, usable, and scalable.
I work at the intersection of UX design, product strategy, and engineering. My experience spans fintech, e-commerce, and consumer platforms, where I translate business goals and technical constraints into intuitive user experiences.
My strength lies in strategic thinking combined with hands-on execution. I connect user research, data, and product decisions to drive measurable results, especially in environments with high complexity and multiple stakeholders.
I’m comfortable working end-to-end: from research and concept to MVP, validation, and iteration in production. I thrive in fast-moving teams where clarity, structure, and pragmatic decision-making matter more than polish or trends.
People describe me as calm, analytical, and reliable. I bring structure where there’s complexity, and clarity where there’s noise. I focus on designing systems, flows, and workflows that hold up in real-world use.
Outside of work, I coach youth basketball. It keeps me grounded and sharp, and reinforces how I work professionally: lead by example, communicate clearly, and help teams perform better together.
Project & Role Highlights
A selection of recent projects that reflect my approach to UX, product strategy
and engineering. Turning ideas into working products.
Founder and UX Engineer
Founded an innovation studio focused on digital products and AI automation.
As Founder: Defined the product strategy, growth vision, and integration of AI within no-code workflows.
As UX Engineer: Designed and tested user flows, built MVPs, and implemented automation using n8n and Builder.io.
Reduced manual tasks for sports clubs by over 80% through smart workflow logic and AI-driven process design.
Stack: Figma, Builder.io, n8n, TailwindCSS, AWS
Product Designer
Improved digital experiences within this fintech company by combining UX design with research and product strategy.
Designed and launched a new financing platform capable of automatically assessing applications, introducing a hybrid model: applications below €25,000 processed automatically, higher amounts routed to financial advisors. Redesigned onboarding and process flows, resulting in higher engagement and fewer drop-offs during financing applications. Developed a scalable design system and guided the product team in translating research insights into strategic product decisions.
Lead UX Designer
Responsible for the UX of mobile and web products used by over 100,000 active users.
Improved onboarding and interaction flows, resulting in a 20% increase in user frequency and retention. Introduced UX best practices and design thinking within Scoupy’s corporate teams. Coordinated collaboration between marketing, data, and development to ensure a unified brand experience.
Senior Product Designer
Improved the UX and conversion of e-commerce flows by combining data-driven insights with design.
Increased conversion rate by 18% within six months through A/B testing, analysis, and iterative design.
Created visual guidelines and UX component libraries to ensure a consistent product experience.
Developed a strategic marketing plan that sharpened brand positioning and growth focus.
Product Owner
Responsible for the growth of an international live video platform generating over €9 million in annual revenue.
Increased revenue by 5% through improved user experience and conversion optimization. Coordinated multidisciplinary teams and collaborated with diverse stakeholders, including users, partners, affiliates, and tech teams. Defined product strategy, KPIs, and market expansion in alignment with company objectives.