Experience & Skills
With over 29 years in Product Design (UX), I’ve developed a diverse set of skills
and experiences that allow me to create intuitive and effective designs.
Personality & Interests
I’m a Senior UX & Product Strategist who combines structure with creativity and logic with empathy.
With 20+ years in product design, I’ve built a reputation for turning complex ideas into clear, actionable solutions that scale.
My strength lies in strategic thinking and business agility, connecting design, data, and decision-making to drive measurable results. I thrive in fast-moving environments where I can translate long-term vision into practical steps and lead teams to deliver.
People describe me as calm, analytical, and dependable. I bring order where there’s chaos, clarity where there’s noise.
I don’t chase trends; I design systems and workflows that actually work for users, teams, and the business.
Outside of work, I coach youth basketball a role that keeps me grounded, sharp, and patient.
It taught me to lead by example, to communicate clearly, and to bring out the best in every team member on the court and in product teams alike.
Project & Role Highlights
A selection of recent projects that reflect my approach to UX, product strategy
and engineering. Turning ideas into working products.
Founder and UX Engineer
Founded an innovation studio focused on digital products and AI automation.
As Founder: Defined the product strategy, growth vision, and integration of AI within no-code workflows.
As UX Engineer: Designed and tested user flows, built MVPs, and implemented automation using n8n and Builder.io.
Reduced manual tasks for sports clubs by over 80% through smart workflow logic and AI-driven process design.
Stack: Figma, Builder.io, n8n, TailwindCSS, AWS
Product Designer
Improved digital experiences within this fintech company by combining UX design with research and product strategy.
Designed and launched a new financing platform capable of automatically assessing applications, introducing a hybrid model: applications below €25,000 processed automatically, higher amounts routed to financial advisors. Redesigned onboarding and process flows, resulting in higher engagement and fewer drop-offs during financing applications. Developed a scalable design system and guided the product team in translating research insights into strategic product decisions.
Lead UX Designer
Responsible for the UX of mobile and web products used by over 100,000 active users.
Improved onboarding and interaction flows, resulting in a 20% increase in user frequency and retention. Introduced UX best practices and design thinking within Scoupy’s corporate teams. Coordinated collaboration between marketing, data, and development to ensure a unified brand experience.
Senior Product Designer
Improved the UX and conversion of e-commerce flows by combining data-driven insights with design.
Increased conversion rate by 18% within six months through A/B testing, analysis, and iterative design.
Created visual guidelines and UX component libraries to ensure a consistent product experience.
Developed a strategic marketing plan that sharpened brand positioning and growth focus.
Product Owner
Responsible for the growth of an international live video platform generating over €9 million in annual revenue.
Increased revenue by 5% through improved user experience and conversion optimization. Coordinated multidisciplinary teams and collaborated with diverse stakeholders, including users, partners, affiliates, and tech teams. Defined product strategy, KPIs, and market expansion in alignment with company objectives.