Work portfolio
A curated selection of product design work, focused on complex flows, system thinking, and decision-making in real products.
Product Price Comparison
Product detail page that compares real-time prices across multiple retailers, including shipping costs and conditions, so users can instantly see where a product is truly cheapest and make confident purchase decisions.
Complex B2B Loan Comparison
UX design for comparing highly complex B2B financing structures far beyond standard consumer loans. Focused on clarity, risk transparency, and decision support for entrepreneurs dealing with layered costs, conditions, and long-term financial impact.
Match Secretary Journey Map
A strategic user journey that visualizes emotions, goals, behavior, and pain points of the match secretary from season prep to uation. Used to identify where automation, better tooling, and smarter workflows reduce stress and improve reliability during peak moments.
Scalable Design System Foundations
Creation of a modular design system covering typography, colors, buttons, inputs, and UI patterns. Built to ensure visual consistency, faster iteration, and seamless collaboration between design and development teams across multiple products.
Match Secretary Persona
This persona is based on a real match secretary, built from direct observations and years of hands-on collaboration. It captures true motivations, frustrations, and working habits, and was used as a strategic anchor for product decisions around planning, communication, and automation under real-world pressure.
Duty Scheduling Dashboard
Design of a scheduling interface that helps clubs assign, track, and balance duties across teams and weekends. Focused on clarity, fairness, and quick oversight for coordinators managing many matches and volunteers at once.
Team Management & Insights
A strategic team management dashboard that turns fragmented club data into clear oversight. Designed to support decision-making at scale by combining team structures, roles, league context, and performance signals into actionable insights for coaches and organizers.
Cashback Selection at Checkout
Mobile checkout flow that lets users quickly select relevant cashback offers, handle variants and exclusions, and clearly see what’s applied before continuing. Designed to reduce friction and prevent mistakes at the final step.
B2B Merchant Onboarding Flow
Complex B2B onboarding flow designed to guide merchants through registration, shop setup, feeds, shipping, and payments. Built to reduce drop-off, handle optional steps, and support reminders, while keeping a clear path to a fully operational dashboard.
Persona Framework & User Insights
A persona-based insight framework that translates user research into clear goals, motivations, and friction points. Used to align product strategy, UX decisions, and prioritization around real user behavior instead of assumptions.
Checkout & Payment Flow Optimization
A conversion-focused checkout design that simplifies payment selection, clarifies costs, and builds trust through transparency and reassurance. Designed to minimize drop-off and support confident decision-making at the final step.
Cashper | Secure Loan Application Flow
Design of a secure loan application flow focused on transparency, reduced cognitive load, and user confidence. Emphasis on clear form structure, real-time cost overview, and a predictable, reassuring user journey.
Complex App Onboarding & Reward Flow
This flow maps a complex mobile onboarding and reward setup, including edge cases, extra questions, approvals, and account recovery. The focus was on reducing cognitive load, handling uncertainty gracefully, and keeping users moving forward without breaking trust or momentum.